What is Graphic Design?
Graphic Design is the process of communicating visually using text and images to present information. It is about extending the possibilities of language and how we wish to express ourselves. The way that we see the world is shaped and focused by our exposure to visually stimulating graphic imagery.
Is is the Art of Visual Communication
Graphic designers produce visuals for reproduction in print and digital media such as magazines, newspapers, books, websites, exhibitions, television, corporate publications and more.
Just some areas of graphic design include:
- business cards and visual branding
- posters
- book covers
- illustrations
- clothing design
- fashion catalogues
- promotional items like postcards
- graphics for calendars
- publications
- packaging for products (food, clothing, household items, shoes, almost anything you can think of)
- typography and so much more.
Graphic Design for Small Business Owners
As a small business owner, you will most likely be creating simple graphics for your general promotions, content for your social media accounts, advertisements and visual content for your blog or website. It is important to have knowledge of the fundamentals of design, the elements and principles, layout and typography so you ensure you are sending the correct message with your graphics.