You’ve heard of those people who start their own business, selling a handmade product or boutique service, who seemingly see massive success almost overnight – they are featured in magazines, selling their product nation wide (or globally!), bringing in enough profits to quit their day job and are living the life you dream of – flexible work hours, making good money, doing what they love. You try and emulate their success – you post great content on social media, you reward your customers with sales, you even try paid advertising. But it just doesn’t work.
So then you start learning. You throw yourself into every course you can find on how to increase Instagram engagement. You read for hours about which selling platform is best, how to get the best SEO ranking on Etsy and how to get the best reach on Facebook. You join loops. You re-brand with a new logo. You run giveaways. You stay up past midnight every night just trying to fit all the puzzle pieces together. And yet… you’re still in the same place you were when you started. Maybe a few more followers. A couple of sales here and there. But you’re not quitting your day job any time soon.
And your idols (or competitors) are going from strength to strength. It’s enough to make you want to give up! You look at these people and think: What am I doing wrong? What am I missing? Why can’t I make this WORK?
Do you know what the difference is between you, and your highly successful counterpart?
It’s not a lack of funds. It’s not a lack of time. It’s definitely not a lack of information (hello Mr Google and overwhelming advice from every corner of the internet). The only thing that separates you from them?
They got the foundations right from the beginning.
They just knew how to ensure the Core Strengths of their business, the foundations of their successful brand, were solid. Some people are lucky and have an innate ability to know exactly who their customer is and how to help them. For some, the art of communicating effectively comes naturally. A lucky few are tech wizards and instantly understand websites, mailing lists, SEO and analytics. Some people are fearless and self-assured in their product and pricing. When this all happens naturally for some, without agony and torment, it’s easy to think you can’t achieve the same success. But you can.
You can sell your thing. You can quit your day job. I will teach you how.