New Member Business Assessment

Hey there!

For me to help you most effectively (and to prevent you from getting overwhelmed or feeling lost with the content), I need to know more about where you’re at. Please fill in the following form and I will get back to you in a couple of days to point you towards to most relevant place to start in the Makers Academy 🤩

Name *

First

Last

Email *

Business Name

Website / URL

Stage of business *

Please give a little more info on your stage of business

How long have you been in business? *

For your current business or business idea

In terms of your business, what are you struggling with most at the moment? *

What would you say your greatest strength as a business owner is? *

What do you want to achieve long term with your business? *

What other business training, courses or coaching have you undertaken, if any? *

What do you most hope to gain from being a member of The Makers Academy? *

Brand Audit

Please tick all the options that you can very confidently answer yes to. Answer as honestly as possible - the idea is to identify your gaps, not get a "top score" 😉

Vision & Why - 4 statements *

know what I want my business to look like in 3-5 years time
I have either written my vision down or created a mood board previously
I know the greater purpose of my business and the change I want to make in people’s lives
I understand why I think it's important that I run my own business
None of the above

Your Customer - 8 statements *

I know what my customers' deeper level pain points are
I can describe my customer fairly intimately in a few sentences
I know what motivates my customer to buy my product
I know where I can reach out to potential customers where they will want to listen
I know what my customers values are
I know how to speak effectively to my customer
I know the demographics of my customer well
I know the psychographics and behaviours of my customer well
None of the above

Your Product - 6 statements *

Within my products I have distinct price points (for example entry level, mid level, high end)
When pricing my products, I have included all costs of materials, the cost of labour time, and included some profit margin
I have allowed for wholesale pricing of my product
I have researched my customer and am confident I know the value they see in my product
I can easily list all the benefits that the features of my product brings to my customer
I know where my product sits in the product market
None of the above

Your Messaging - 6 statements *

I am confident I know what the purpose of my business is and could tell someone my mission statement if they asked me
My brand personality comes across clearly in all touch points with my customers
The style of all the photography and imaging in my business matches my brand personality
I know what the core values of my business are
My visual branding is consistent with my business personality
My photography is high-quality across all touch-points
None of the above

Your Plan - 6 statements *

I have measurable goals that are moving me towards what I want my business to look like in 3-5 years time
I am confident that everything I do day-to-day is moving me towards those goals
I believe my business can be a success
I have a clear strategy on how to move my business forward
I have clear income goals and I know how much I have to sell to achieve these
I follow action plans for every goal I set
None of the above

Your Website - 8 statements *

I have tested the purchase process thoroughly
My products are easily accessible from the front page
I've included my story and photo on my About page
What I sell is immediately clear to new visitors to my website
I know how much traffic my site receives every month
I know what my conversion rate is (number of sales divided by monthly visitors)
I understand how SEO works to drive organic traffic to my website
I have an email list to build relationships with my customers
None of the above

Your Marketing - 8 statements *

I have clear objectives for my marketing efforts
I have a defined strategy for every marketing campaign
I know how to use social media effectively to grow my brand
I know definitively if blogging is a good marketing strategy for my business
I send regular emails to my subscribers
I know the ROI of all emails I send
I know how to target my customers effectively when using advertising
I track all my marketing efforts and know what works and what doesn't for my business
None of the above

Awesome, thanks!

Submit your audit by clicking the button below and I will be in touch with you soon 🎉

Name